Many small businesses underestimate the power of branding — or worse, get it wrong. Here are the top branding mistakes we see often, and how you can avoid them.
1. Inconsistent Visual Identity
Your logo, colour palette and fonts should stay the same across your social media, website, business cards and even invoices.
2. No Clear Brand Voice
Whether you’re writing a caption or email, your tone should reflect your brand personality — formal, friendly, witty, or bold.
3. DIY Design Without Strategy
Free logo makers and Canva templates are helpful, but they’re no substitute for thoughtful branding that reflects your values and business goals.
4. No Target Audience Defined
If you try to appeal to everyone, you attract no one. Knowing your audience helps you design and communicate more effectively.
5. Neglecting Brand Guidelines
Without clear rules on how your brand should be used, team members and freelancers can easily dilute it.
Is your branding holding you back? Let’s Fix That – Start With a Free Brand Review