Many small businesses underestimate the power of branding — or worse, get it wrong. Here are the top branding mistakes we see often, and how you can avoid them. 1. Inconsistent Visual Identity Your logo, colour palette and fonts should…
When customers see your colours, fonts, or design style — do they think of you instantly? If not, your brand may be lacking consistency. What Is Visual Identity? It’s the collection of visual elements — logo, colours, fonts, icons, imagery…
Introduction A successful digital marketing strategy is more than just posting on social media or running a few ads. It’s a data-driven roadmap that aligns with your business goals, engages your audience, and converts leads into paying customers. But where…