In today’s noisy digital world, good design alone isn’t enough.To truly stand out, your brand needs clarity, purpose, and a visual identity that speaks directly to your target audience. Whether you’re just starting out or looking to rebrand, here’s how…
Many small businesses underestimate the power of branding — or worse, get it wrong. Here are the top branding mistakes we see often, and how you can avoid them. 1. Inconsistent Visual Identity Your logo, colour palette and fonts should…
When customers see your colours, fonts, or design style — do they think of you instantly? If not, your brand may be lacking consistency. What Is Visual Identity? It’s the collection of visual elements — logo, colours, fonts, icons, imagery…